Graphic Design Is Important For Any Business Branding

In few words, business branding is for establishing identity of products or services in the market and mind of customers. And graphic design is visual effect to communicate ideas or thoughts to viewers’ mind. When words cease to strike the mind, graphics come to play. So for branding your business, you need to shake your hands with graphics design. Ultimately your goal is to leave a mark of impression on peoples’ mind!

Now we may have a brief discussion on how graphic design can play a vital role in branding of businesses. I have tried to jot down few points:

First and foremost thing is to come in notice. Pack your products to attract attention with effective graphics. How nice is the graphics in products of Gillette and American Express!

Your unique icon or the logo differentiates you from the crowd. A logo is crucial for business. With intelligent use of graphics, logos can have long lasting effect. The slightly bitten Apple, logo of GE, only “m” in McDonald’s has enduring effects. Creative logo Designer

Advertisements spread business through different medium of communications. The use of graphics in advertisements does leave lasting effects. We find nice effects of graphics in television, website, and print advertisements of Calvin Klein and Proctor & Gamble.

Now coming to overall online branding. Experienced graphics design companies can illustrate superior graphical effects to established brand identity. Websites of Disney and IBM can be good examples of sound graphics designing for online branding.

For online promotion, graphics are also used to brand the business. Graphics leaves real impact in emails or newsletter services to fabricate visual effect.

Graphics are always used in business branding through, business cards, wedding invitations card, stationery, brochures, banners and various ways. Companies try to reach the consumers or people by possible ways.

The above points only show the vital aspects of branding any business with the help of graphics. But always keep in mind to find a proper graphics designing company to get the best designing effects. To sum up I can say, branding to some extent impossible without graphical representation. To reach any targeted audience you have to impress them through visual effects. So create great visual effects in branding through outstanding graphic design.

How to Design an Effective Business Card

Your company’s business card is extremely important because it is a graphical snapshot of what your business represents. A poorly considered business card may portray you as second-rate, old-fashioned, out of touch or downright slovenly. On the other hand a well-designed business card can depict your company as professional, forward thinking and switched on.

If you are new to designing business cards we would certainly suggest you consider using a graphic designer. Their knowledge and experience should be invaluable in taking your brief and turning it into an impressive design. However, if you are on a limited budget you may wish to undertake the job yourself, so here are a few pointers which should help.

Consider your use of colour as a black and white card may have less impact. However, going too far in the opposite direction could lead to people mistaking your business for a circus.

A well designed company logo will add gravitas to your business stationery. We suggest you keep it simple but professional. For inspiration why not take a look at what your competitors and multi-national companies are doing. They spend millions of pounds on designing their brands and logos but don’t be tempted to follow their design too closely or you may get your hand smacked! Wedding Invitation Cards

Choose on a good font that represents your business. For example, an antiques dealer may prefer an old script style of font whereas an architect may be more suited to an angular typeface. Whatever you choose, make sure it’s legible and don’t mix too many fonts together as it will nearly always look amateurish.

The size of your card should be within conventional guidelines, say 90 x 60mm or 85 x 55mm. If your card is too big it may make it too difficult to file away and it will also adversely impact on cost.

Finally, your printer may offer a number of material or printing technique options to add that touch of uniqueness, such as embossing or thermography. These can be extremely effective, but you must also be careful not to let your card rely too heavily on a gimmicky technique which could quickly become played out and look unprofessional. Branding and logo designing 

Content is king, so make sure you include all your salient company and contact details. A good strap-line which embodies what your company offers is also useful to reinforce your proposition. You’ll probably be tempted to include a list of services but avoid information overload which could make your business card seem cluttered. Many Printers now offer the opportunity to print on the reverse of the card so this would be a great place to show this information. Of course you’ll want to include your name but you may also wish to add your position within the company and possibly your professional qualifications. Don’t be afraid to play around with the content and how it is justified on the page to see what looks best.

We’ve tried to give you some guidance on creating a great looking and effective business card. Don’t be afraid to experiment but follow the above principles and you’ll soon have a business card that stands out from the rest.

The Importance of Brand Logo Design for Business

A logo is a graphic representation of a company or an organization and what it does. For instance the logo of Facebook is a white f on a blue background which can be easily identified by everyone and quickly sticks to the memory. Hence, a company logo is something unique and special which enables a customer or potential clients to identify what sort of business a company does. They are a basic aspect of a company and all business concerns and organizations as expected to have one. Logo Design Company

A well designed logo can help a business get more customers whereas a poorly designed logo will drive away potential customers. This is because when it has to do with printing of business cards, brochures, flyers and other hard copy marketing materials, the logo will be on them. Therefore, logos are used as a visual representation of a company’s overall identity.

In the corporate world, Logos can be found in every place. They can also be seen in household appliances, stationery, on the packets of snacks and edible meals etc. These are some of the reasons why they are very important.

As customers gain more knowledge and trust with a particular product brand, they are more likely to react to experiences with a logo which can lead to more deals or a more meticulous view of the interior of the product. More so when you have a good logo, it depicts a level of advanced skill and ability which could help attract potential customers to a business rather than to a close competitor who has no logo or those with low quality logo. Website Design Company

Small organizations frequently make use of low quality logos while placing more emphasis on their size and using clip arts for their design. It is not recommended that businesses redesign existing logos for purposes such as letter heads and complimentary cards. A logo should befit a company and should not just be visually appealing alone.

Professional logos should be grand and attractive to potential customers. They are heaps of decisions for typography, visual components and shading. A logo should serve as a visual representation and be designed in a manner that will give a feeling of importance for an organization. For instance a company that build cars should not have a house in their logo as that will give customers a wrong impression as the logo does not correspond with the line of business of the company.

A logo speaks volume of the quality and status of a company. Just placing the logo on an advertorial is enough to make clients reach a decision concerning the company. It is of essence that you have a quality and professional logo that will represent your company well.

We are a team of experienced graphic designers, with a strong background in this industry and many satisfied customers. If you need a quality graphic design company, please visit our website and get in touch with us!

Use Graphic Design to Increase your sales

There’s a popular saying; “A picture is worth more than a thousand words.” U.S. researchers have discovered that the human brain can interpret images that the eye sees in just 13 milliseconds. This is a because the average human eye is able to process an image 92% faster than reading through a few lines of written words.

A clear, detailed picture which is able to pass a message effectively to its readers has a higher rate of being recalled easily, compared to a picture without a specific purpose. Hence when branding, this strategy is integrated to increase the value, create awareness, and makes acquiring potential clients an easier job – which brings about an increase in sales and demand.

Another analysis states that companies with a great logo perform better than companies without. This is because clients tend to remember pictures when they see them repeatedly. Not only that, it makes them know what to expect from your company. So, if potential clients are exposed to the same logo every now and then through social media and advertisements, they would have a higher chance of remembering that logo when in need.

In this article, I would be sharing five ways to increase sales using graphic designs.

Graphics should be kept short and simple

A client would be able to sniff out on the quality of your graphics. Investing in a good quality graphic design will not just impress your customers, but will also show how professional you are. Your graphics should be clear and of great quality, while the words written on the graphics should be kept short and simple. Do not overcrowd the image because this could bring about confusion in your clients’ minds.

Note the keywords

Adding call outs and highlighting portions of the written content would make a reader focus more on that information. So, if you want readers to note certain keywords and references from your website or in your company, this is the way to go about it.

Calligraphy

The front of your website, or anything you’re writing on, plays an important role in catching the readers’ attention. There’s no fixed size or front for anything, but a good front should be easy to read without the information being too overcrowded and too spacious. Finding the balance between the two is of great importance to your business growth. Website designing

Using the right colours

Other than the front used when writing, the colour of the graphic is just as important. Colour creates ideas, expresses messages, sparks interest, and generates certain emotions. Some colours hold a universal significance and tend to create a particular message in the subconscious mind of your readers. For example, red – it generally means blood or a warning sign. Also, a good colour combination strengthens your website and the branding of your business.

Be a coach

Coaching, consultations or leading seminars might seem like a waste of time for you, but they aren’t. Actually, as a start-up, you don’t need to go big as to be a coach or lead seminar, but you can offer free consultation tips and drop tips every now and then on your business niche. This helps you to create value within your clients and your business. People would also go as far as recommending you to their friends, families and colleagues. Whereas, in seminars, the design of the PowerPoint template would have your company theme and logo as the template. This way, it would show how professional you are about your business – which would also rake in clients. Brand logo design

We are a team of experienced graphic designers, with a strong background in this industry and many satisfied customers. If you need a quality Graphic Designing Company, please visit our website and get in touch with us!

Wedding Card in the Hands of a Wedding Planner

Planning a wedding is proven to be tiring and can drain all out the couple’s energy even up to the last minute of walking down the aisle. That’s why many soon to be married lovers today seek professional help from wedding coordinators and wedding planners to spare themselves from the stress and pressure of planning their own wedding.

The task of wedding coordinators and planners started from giving the couple an overview of how their wedding would look like. They will lay down all their ideas to the soon to be wed couple and then later on ask for their opinions, suggestions and even violent reactions. However, most of the time, the bride and groom leave all the decision making to them except for the bride and groom’s outfit and the wedding card. These two factors are deemed important to the couple and that having them with a touch of their own personality is quite imperative. They could not just let wedding coordinators decide for themselves that’s why they require setting an appointment meeting if it concerns the wedding dresses and the wedding card design.

With regards to the wedding garments of the bride and groom, the decision is solely theirs while in the case of their wedding cards, since their coordinators are more experienced on this aspect; they rely to them after they share their personal views.

Most of the time, wedding card come in plain colors like white, pink, blue and others as long as it remains coordinated with the wedding theme. Textured and card stock are the common canvass for these invites, just perfect especially if the couple wanted to have some embossed image on it. Wordings are supplied by the marrying couple and possible editing may be done by their coordinators with their permission of course. These wordings are normally the same as their wedding vows which they will recite during the wedding ceremony. Graphic Design Company

If all the necessary inputs are complete, then wedding planner will do the task of bringing the mock up wedding card to a printing bureau and take charge for the follow up until the actual distribution to the guests.

Couples do not need to put themselves in a stressful situation like constructing their wedding cards because it is included in the package when they decided to hire wedding planner and coordinators. What they just need to contribute is their own idea and fancy of how they like their invites to come out in the actual printing.

MAKING WEDDING CARDS AND WEDDING STATIONERY

Most of us look forward to our wedding day, that one special day where we could finally seal our love with a significant order in a covenant. A wedding marks both the beginning and the end of ones chapter in life. It is the beginning of ones married life and a joyful life with a family of his or her own. At the same time, weddings also mark the end of your “single” life, the kind of life when you are only responsible for yourself. Once you already tied the knot, you are already responsible not only to your husband or wife but to your future kids and eventually the family that you will soon have.

If a couple’s wedding is this important to their lives then it could be worth celebrating with either an intimate circle of friends or with everyone. This is the reason why more and more couples are giving special attention and financial allocation to their wedding. For many of us, a wedding is something that should be very special. We should give ample time and effort for its preparation in order to make sure that everything would be perfect, memorable and would work as planned. However, not all of us have enough resources to have everything under our control. For one, not all of us could afford having a wedding planner or organizer to have all of our concerns taken cared of. wedding card design

If this is the case, then what could be the best solution for couples who would still want to have a memorable and orderly wedding while they are still on a tight budget? Is there any clear cut formula for a perfect wedding minus the hefty price tag and paying for a wedding planner to do it for you? Well, apparently there is. We all know that a good or at least a memorable wedding is composed of mainly two things. When everyone who played a significant part in your life is present and when everything would proceed as planned. In order to achieve these, there are only two important things that you would need, the wedding card and the wedding stationery.

The wedding card is the modern-day substitute for the oh-so-lavish wedding invitations. Let’s face it, not all of us could afford the elegance and the details that come with wedding invitations. This is the reason why more and more couple would opt to use the simple yet equally adequate wedding card. Wedding card is the more convenient alternative for a wedding invitation. Although it is devoid of all the details and elegance that comes with wedding invitations, it still serves its purpose, nonetheless. Many people would even prefer to receive wedding cards over wedding invitations simply because it is hand and it goes straight to the point. Wedding cards are indeed a real time-saver.

Another important wedding stuff that should not be neglected and should in fact go to our priority list is the wedding stationery. For those of you who haven’t heard about wedding stationery, it is a set of paper sized according to purpose but equally carry the same template design as the wedding card. It organizes the wedding and would normally include the wedding program, place cards and the likes. Now, having known the wedding cards and wedding stationery surely gave you an idea on how should you handle your upcoming wedding perfectly. stationery designer

The KIM 15 AD

In today’s dynamic consumer-driven market, small and medium businesses from the heartlands of India have found that they must improve their packaging in order to stand out; and compete for shelf space with international brands that have flooded the market over the last 10 years.

It isn’t just about better packaging but also about great products. A brand’s credibility in the food industry can only grow when the product inside is something you’d want to buy again. The first hook is the packaging and after that the product must speak for itself.

This is where packaging design companies like Design Dimensions from New Delhi come in. Their attention to detail and vibrant packaging draws consumers to the brand they design for. Design Dimensions has helped fabulous products from across the country leave a mark on the buyers’ mind. They have the ability to create food stories through mascots that become a brand’s narrator.

Kim Sa – the turbaned, big moustached man that adorns each cookie box from Kim 15 AD, Jodhpur is the master chef and heart of the brand. The bright neon turbans worn with stark white kurta pyjamas in across Rajasthan are depicted perfectly through Kim Sa. He is shown in different ways making and baking cookies. It makes the packaging interactive and gives the viewer an insight into the process and also makes Kim Sa relatable as a character from Rajasthan.

Everybody on the Design Dimensions team has an obsession for design. They focus on crafting designs that stay true to the culture and ethos of their clients yet depict a distinct modern-day attitude and disposition. Their work draws maximum inspiration from India’s abundant heritage whether it is architecture or music, cultural traditions or local stories, animals or people, there is no limit to where they draw their inspiration from. Each design carries their hallmark of marrying functionality with aesthetic through bright and vibrant packaging enhanced by the intelligent use of various processes like UV, hot foiling, embossing and resin printing.

Design Dimensions Company in Delhi

Wedding Card Design

Aparna Kakrania created Design Dimensions in 1997 from a tiny room in her parent’s house. The reason she started her own company wasn’t so much an entrepreneurial ambition but the fact that she didn’t enjoy the monotonous method of design that was being followed back then. She believes that a lot has changed since. The world of design is far more innovative and experimental today.

Design Dimensions originated as a Graphic Design company with an idea of eventually branching out into a multi platform design hub. We provide strategies that build strong and lasting partnerships via design, strategic planning and information architecture for interactive, print and a range of other media. We focus on crafting designs that stay true to the culture and ethos of the client yet depicts a distinct modern-day attitude and disposition. Everybody on our team has an obsession for design. The core of our work revolves around marrying functionality with aesthetic. Our work draws maximum inspiration from India’s abundant heritage.

Invite Card Design

We believe that creative ideas don’t just come out of thin air, which is why we follow a distinctive creative process. A process, that breaks project development into phases, right from concept to creation. Around 2005 – 2006 a lot of Aparna’s friends and family would drop in to the studio and ask to have their wedding invitations designed. Until we started getting a lot of enquiries and then

had to formalize a unit which is a sub-unit of Design Dimensions and wears the cloak of ‘The Invite Shop’.

At The Invite Shop, we tell stories of love. Texture mapping the eternal love stories of the past, each

picture is meticulously traced from old paintings, murals and parchments. Folklore and patterns rendered in a riot of colours speak volumes of the vibrancy of a grand Indian wedding. Each card is handcrafted to illustrate the love, solemnity and

Grandeur of the occasion.

Interior Design

SPACE DESIGN

In 2008, Design Dimensions branched out from providing pure graphic design solutions to space design for the hospitality sector. Suryagarh- a luxury boutique hotel in Jaisalmer was the first followed by Samsara and a few other properties in Rajasthan.

Our space design projects led us to work directly with different craftsman of Rajasthan as the areas we were working in had less availability of products, which then led us to develop our own. Tactile association with a lot of materials like wood, stone, metal and working with tailors, stonemasons, painters etc. taught us a lot about the functionality of each material.

In 2013, we started our experimental foray into the world of Indian Handicrafts. We decided to start a brand that would speak the global design language whilst being 100% Indian. Thus was born, Indventory in July 2015.