How to Design an Effective Business Card

Your company’s business card is extremely important because it is a graphical snapshot of what your business represents. A poorly considered business card may portray you as second-rate, old-fashioned, out of touch or downright slovenly. On the other hand a well-designed business card can depict your company as professional, forward thinking and switched on.

If you are new to designing business cards we would certainly suggest you consider using a graphic designer. Their knowledge and experience should be invaluable in taking your brief and turning it into an impressive design. However, if you are on a limited budget you may wish to undertake the job yourself, so here are a few pointers which should help.

Consider your use of colour as a black and white card may have less impact. However, going too far in the opposite direction could lead to people mistaking your business for a circus.

A well designed company logo will add gravitas to your business stationery. We suggest you keep it simple but professional. For inspiration why not take a look at what your competitors and multi-national companies are doing. They spend millions of pounds on designing their brands and logos but don’t be tempted to follow their design too closely or you may get your hand smacked! Wedding Invitation Cards

Choose on a good font that represents your business. For example, an antiques dealer may prefer an old script style of font whereas an architect may be more suited to an angular typeface. Whatever you choose, make sure it’s legible and don’t mix too many fonts together as it will nearly always look amateurish.

The size of your card should be within conventional guidelines, say 90 x 60mm or 85 x 55mm. If your card is too big it may make it too difficult to file away and it will also adversely impact on cost.

Finally, your printer may offer a number of material or printing technique options to add that touch of uniqueness, such as embossing or thermography. These can be extremely effective, but you must also be careful not to let your card rely too heavily on a gimmicky technique which could quickly become played out and look unprofessional. Branding and logo designing 

Content is king, so make sure you include all your salient company and contact details. A good strap-line which embodies what your company offers is also useful to reinforce your proposition. You’ll probably be tempted to include a list of services but avoid information overload which could make your business card seem cluttered. Many Printers now offer the opportunity to print on the reverse of the card so this would be a great place to show this information. Of course you’ll want to include your name but you may also wish to add your position within the company and possibly your professional qualifications. Don’t be afraid to play around with the content and how it is justified on the page to see what looks best.

We’ve tried to give you some guidance on creating a great looking and effective business card. Don’t be afraid to experiment but follow the above principles and you’ll soon have a business card that stands out from the rest.

The Importance of Brand Logo Design for Business

A logo is a graphic representation of a company or an organization and what it does. For instance the logo of Facebook is a white f on a blue background which can be easily identified by everyone and quickly sticks to the memory. Hence, a company logo is something unique and special which enables a customer or potential clients to identify what sort of business a company does. They are a basic aspect of a company and all business concerns and organizations as expected to have one. Logo Design Company

A well designed logo can help a business get more customers whereas a poorly designed logo will drive away potential customers. This is because when it has to do with printing of business cards, brochures, flyers and other hard copy marketing materials, the logo will be on them. Therefore, logos are used as a visual representation of a company’s overall identity.

In the corporate world, Logos can be found in every place. They can also be seen in household appliances, stationery, on the packets of snacks and edible meals etc. These are some of the reasons why they are very important.

As customers gain more knowledge and trust with a particular product brand, they are more likely to react to experiences with a logo which can lead to more deals or a more meticulous view of the interior of the product. More so when you have a good logo, it depicts a level of advanced skill and ability which could help attract potential customers to a business rather than to a close competitor who has no logo or those with low quality logo. Website Design Company

Small organizations frequently make use of low quality logos while placing more emphasis on their size and using clip arts for their design. It is not recommended that businesses redesign existing logos for purposes such as letter heads and complimentary cards. A logo should befit a company and should not just be visually appealing alone.

Professional logos should be grand and attractive to potential customers. They are heaps of decisions for typography, visual components and shading. A logo should serve as a visual representation and be designed in a manner that will give a feeling of importance for an organization. For instance a company that build cars should not have a house in their logo as that will give customers a wrong impression as the logo does not correspond with the line of business of the company.

A logo speaks volume of the quality and status of a company. Just placing the logo on an advertorial is enough to make clients reach a decision concerning the company. It is of essence that you have a quality and professional logo that will represent your company well.

We are a team of experienced graphic designers, with a strong background in this industry and many satisfied customers. If you need a quality graphic design company, please visit our website and get in touch with us!

The KIM 15 AD

In today’s dynamic consumer-driven market, small and medium businesses from the heartlands of India have found that they must improve their packaging in order to stand out; and compete for shelf space with international brands that have flooded the market over the last 10 years.

It isn’t just about better packaging but also about great products. A brand’s credibility in the food industry can only grow when the product inside is something you’d want to buy again. The first hook is the packaging and after that the product must speak for itself.

This is where packaging design companies like Design Dimensions from New Delhi come in. Their attention to detail and vibrant packaging draws consumers to the brand they design for. Design Dimensions has helped fabulous products from across the country leave a mark on the buyers’ mind. They have the ability to create food stories through mascots that become a brand’s narrator.

Kim Sa – the turbaned, big moustached man that adorns each cookie box from Kim 15 AD, Jodhpur is the master chef and heart of the brand. The bright neon turbans worn with stark white kurta pyjamas in across Rajasthan are depicted perfectly through Kim Sa. He is shown in different ways making and baking cookies. It makes the packaging interactive and gives the viewer an insight into the process and also makes Kim Sa relatable as a character from Rajasthan.

Everybody on the Design Dimensions team has an obsession for design. They focus on crafting designs that stay true to the culture and ethos of their clients yet depict a distinct modern-day attitude and disposition. Their work draws maximum inspiration from India’s abundant heritage whether it is architecture or music, cultural traditions or local stories, animals or people, there is no limit to where they draw their inspiration from. Each design carries their hallmark of marrying functionality with aesthetic through bright and vibrant packaging enhanced by the intelligent use of various processes like UV, hot foiling, embossing and resin printing.

Design Dimensions Company in Delhi

Wedding Card Design

Aparna Kakrania created Design Dimensions in 1997 from a tiny room in her parent’s house. The reason she started her own company wasn’t so much an entrepreneurial ambition but the fact that she didn’t enjoy the monotonous method of design that was being followed back then. She believes that a lot has changed since. The world of design is far more innovative and experimental today.

Design Dimensions originated as a Graphic Design company with an idea of eventually branching out into a multi platform design hub. We provide strategies that build strong and lasting partnerships via design, strategic planning and information architecture for interactive, print and a range of other media. We focus on crafting designs that stay true to the culture and ethos of the client yet depicts a distinct modern-day attitude and disposition. Everybody on our team has an obsession for design. The core of our work revolves around marrying functionality with aesthetic. Our work draws maximum inspiration from India’s abundant heritage.

Invite Card Design

We believe that creative ideas don’t just come out of thin air, which is why we follow a distinctive creative process. A process, that breaks project development into phases, right from concept to creation. Around 2005 – 2006 a lot of Aparna’s friends and family would drop in to the studio and ask to have their wedding invitations designed. Until we started getting a lot of enquiries and then

had to formalize a unit which is a sub-unit of Design Dimensions and wears the cloak of ‘The Invite Shop’.

At The Invite Shop, we tell stories of love. Texture mapping the eternal love stories of the past, each

picture is meticulously traced from old paintings, murals and parchments. Folklore and patterns rendered in a riot of colours speak volumes of the vibrancy of a grand Indian wedding. Each card is handcrafted to illustrate the love, solemnity and

Grandeur of the occasion.

Interior Design

SPACE DESIGN

In 2008, Design Dimensions branched out from providing pure graphic design solutions to space design for the hospitality sector. Suryagarh- a luxury boutique hotel in Jaisalmer was the first followed by Samsara and a few other properties in Rajasthan.

Our space design projects led us to work directly with different craftsman of Rajasthan as the areas we were working in had less availability of products, which then led us to develop our own. Tactile association with a lot of materials like wood, stone, metal and working with tailors, stonemasons, painters etc. taught us a lot about the functionality of each material.

In 2013, we started our experimental foray into the world of Indian Handicrafts. We decided to start a brand that would speak the global design language whilst being 100% Indian. Thus was born, Indventory in July 2015.