How important is Packaging Design to Your Product’s Success?

Packaging is the third largest industry in America valued at $110 billion per annum. It is estimated that there are 350 billion packages which comprise of the tiniest item in pharmaceuticals to super sacks used that are used to carry thousands of pounds of content and which can withstand rigorous transport.

Product Packaging Design
Consider what product packaging design does to your product:

· Most importantly, packaging identifies your brand.
· Packaging communicates with the consumer and presents an image, displays the product and also provides instructions for its use.
· Packaging distinguishes your product from your competitor’s in its design, color, and shape.
· Packaging is your product’s promotional advertisement. It is the last thing the consumer sees about your product before making a decision to purchase it.

To see how important product label design is, take the case of Kim 15 AD which produces a line of Food products. Although their products are of high quality, their initial packaging was not impressive and did not say much about their product. After working with a team of professional designers and branding houses their food products were given a totally new makeover. The new look resulted in doubling their sales. Generally packaging works out to 10% of the retail cost of a product. However this margin would go up or down considering the product you are selling. Cosmetic and electronic manufacturers may spend up to 40% or more of the product cost on packaging, as would gift items. An attractively packaged product makes all the difference at the point of sale. The extra care and cost required to produce an attractive package are more than covered through increase in sales. There is a psychology to a consumer’s selection of a product and it depends on product design and packaging. brand logo designing

Points to Consider in Product Label Design:

· Packaging should be functional. It should protect your product against any kind of damage or deterioration.
· It should also be able to withstand transport and shipping.
· It should be environmentally friendly
· It should be easy to open and the product easy to use.
· It should be tamper proof.
· Packaging should have consumer appeal, a distinctiveness that makes your product stand out against a hundred other products on the shelf.
· Packaging, labeling and any additional information should be designed keeping in mind the profile of your target consumer. Understand your market and target them specifically. Packaging for a generic audience can confuse the consumer.
· Packaging should help build your brand image. It’s about communicating your product and building a relationship with your consumers through your brand image
· Packaging should stand out against your competitor’s products.

Design Dimensions originated as a Graphic Design company with an idea of eventually branching out into a multi platform design hub. We provide strategies that build strong and lasting partnerships via design, strategic planning and Information architecture for interactive, print and a range of other media.

Logo and Product Packaging Design – White Rhino Brewing Co.

WHITE RHINO BREWING CO.
The beer market in India is growing day-by-day. On the back of changing cultural attitudes and a young, affluent population, the demand for beer is rapidly emerging. It is estimated that lager beer in generally preferred the most in the Indian market. To thrive the market competition in beer industry, it is important to create an iconic visual identity. Applying brand values to visual elements is used to promote a business. The brand is more than a logo and includes stationery design, product packaging design, label, marketing collateral, business cards etc. It, therefore, communicates business personality and shape the clients’ perspective of what the business does.

If today anyone can create a brand identity and communicate the vision to reality, it is Design Dimensions. A multi-dimensional design hub in New Delhi, India; Design Dimensions promises to build strong partnerships with brands through strategic planning, brand positioning, design solutions and information architecture. All of these go a long way in making a brand stand-out in the market.

White Rhino Brewing Co. is a new entrant in the Indian beer market crafting a wide range of eclectic brews. The ideation started with the objective of bringing together the best ingredients, equipment and people to brew the world-class craft beer in India. Looking at the characteristics of beer it was essential to create a logo that is rustic yet fresh and minimal, iconic, bold and confident. A lot of meticulous detailing and creative efforts have gone into process to create a USP for the brand. For one out of the few alcoholic beverages, beer can be drank straight out of its container, therefore designing beer labels required a particular uniqueness that make them strand out. The colour palette was also decided considering the traits of the lager beer. The marketing collateral created a strong recall value at bars and pubs

When you work with Design Dimensions, their involvement in your project is as much as yours. This allows them to treat your brand as our own and follow through the project with precision and consistency. If you believe in long-term gain over short-term trends then they are the right design company for you.

Importance of Graphic Design in Brand Building

If you want your business to be easily recognizable, excellent graphic design is an essential business service to invest in. People are naturally visual and respond to images far more quickly than to written text. The key to developing good business branding lies in an integrated approach, applying memorable design to all your promotional materials, products and stationery, as well as to your entire web presence, so that potential customers can instantly recognize your brand.

There is more to effective design than just producing a good logo, though that is a good place to start. Here we suggest five essential areas in which to use graphic design to build your corporate identity and brand.

Logo Design:- 

The first place most people start when designing their brand, the logo is a symbol that aims to express a company’s values, ideology and spirit, all in one memorable pocket-sized image. This is where graphic design meets intuition and vision, to capture the feel of the brand. It’s crucial to get this right, as the rest of the graphic design and brand building grows from here.

Business cards and Stationery Design:-

There is more to good business/ invitation card design that simply slapping your logo onto card stock with your contact details. More and more businesses are using innovative graphic design to make their business cards stand out from the crowd and to differentiate their brand. The same applies to your stationery and other printed materials. Good designers will create a whole design package that applies a unique integrated look to your brand.

Packaging Design:-

While different products will have different packaging design requirements it is essential that the overall design ties in with your company brand for instant recognition. Good graphic designers will create a brand identity for your packaging, while still designing different looks to distinguish different products and product lines.

Website Design:- 

These days your company website is often a first point of contact for potential clients, so it is important that its design reflects your corporate identity as well as looking attractive. It’s all too easy to put the look and design element ahead of user experience in web design, so be aware of this. Always make sure that the website is easy to navigate and easy to read, as well as having fantastic design.

Social Media Marketing:-

Don’t forget the other aspects of your web presence when it comes to graphic design services. Make sure your company Facebook page is custom designed for you, that your Twitter background ties in with your brand and so on.

Choose a graphic design company that offers a full brand building service and which can take care of all your design needs from print to website.

Choosing The Best Wedding Invitations Cards

Many couples who are bound to get married would spend a lot of time picking the best wedding cards for them. They spend hour choosing the best wedding card that will suit their character and their personality. Wedding cards are very important as they contain the important message of your marriage. Wedding cards are meant to be special and very elegant. There is no way that your card is cheap, lousy and flimsy. These important letters should share the sincerest messages that you can have so all your family and guests will be enticed to attend this big event. Just like choosing your gowns and shoes, choosing your cards are as important. You guest will definitely feel delighted and excited to attend this special event once they receive and awesome card.

There are many ways in choosing the cards there are so many choices that you can be overwhelmed and excited in choosing the best kind for both of you. Make sure that in getting the style and the design, this would best describe how and who you are. Make the card the mirror of your character and share how you feel for the occasion for people who will be receiving them. The classic designs of Wedding Invitation Cards are usually made of high grade paper and those with classic designs like flowers, bells tied together and doves in cages. If you want the classic designs there are so many to choose from in stores or online. Talk to your best wedding planner, more often than not they know the best people to contact for your cards. There are so many printing houses that offer great savings and deals for bulk orders. If you think that you will be ordering a big bulk of orders for the occasion it will be better to get some discounts for the big sale that your are giving them. If you have less than 100 guests there is one good idea that will save time and money and that’s making your own wedding cards. graphic designer

Creating your own cards is more heartfelt and will save you a lot of money. But if you want more time on other aspects of the wedding preparation you can always visit your neighborhood wedding designer & printing house and be more than happy to print that card for you. Make sure to know what you want for the card so that you won’t be distracted by the hundreds of choices that you will be exposed to ones you visit the store. Know what you want and give the full details to your friendly printer to have the results that you want.

Wedding Card in the Hands of a Wedding Planner

Planning a wedding is proven to be tiring and can drain all out the couple’s energy even up to the last minute of walking down the aisle. That’s why many soon to be married lovers today seek professional help from wedding coordinators and wedding planners to spare themselves from the stress and pressure of planning their own wedding.

The task of wedding coordinators and planners started from giving the couple an overview of how their wedding would look like. They will lay down all their ideas to the soon to be wed couple and then later on ask for their opinions, suggestions and even violent reactions. However, most of the time, the bride and groom leave all the decision making to them except for the bride and groom’s outfit and the wedding card. These two factors are deemed important to the couple and that having them with a touch of their own personality is quite imperative. They could not just let wedding coordinators decide for themselves that’s why they require setting an appointment meeting if it concerns the wedding dresses and the wedding card design.

With regards to the wedding garments of the bride and groom, the decision is solely theirs while in the case of their wedding cards, since their coordinators are more experienced on this aspect; they rely to them after they share their personal views.

Most of the time, wedding card come in plain colors like white, pink, blue and others as long as it remains coordinated with the wedding theme. Textured and card stock are the common canvass for these invites, just perfect especially if the couple wanted to have some embossed image on it. Wordings are supplied by the marrying couple and possible editing may be done by their coordinators with their permission of course. These wordings are normally the same as their wedding vows which they will recite during the wedding ceremony. Graphic Design Company

If all the necessary inputs are complete, then wedding planner will do the task of bringing the mock up wedding card to a printing bureau and take charge for the follow up until the actual distribution to the guests.

Couples do not need to put themselves in a stressful situation like constructing their wedding cards because it is included in the package when they decided to hire wedding planner and coordinators. What they just need to contribute is their own idea and fancy of how they like their invites to come out in the actual printing.

Creative Graphic Design Company That Makes Your Brand Rock!

Having a website is not enough these days. Your website should have designs that attracts visitors to your site and convert them into potential customers. There are a multitude of competitors who are waiting out there to steal your future clients. No, I am not scaring you. It is only a matter of caution. It is better to be safe than sorry! It is time that you choose a graphic design company that creates impressive designs for your website making the first and the last impression on the customer psyche.

Only having an attractive looking logo will not help you in promoting your brand image. You need to have quality content, impressive graphics, sound SEO and outstanding images to make your brand rock. And you can achieve all this with the help graphic design professionals who will give your site a competitive edge!

Here are some ways they can make your brand outshine your rivals:

Consistency is the Word

A professional firm will help you create designs that are consistent with the content of your site. This is important as there is nothing more horrific than having quality content with bizarre and irrational designs. The logo of your company or website should also spell out the company vision. Professional designers will keep the design and the message rational. These experts will create designs that will make a mark in the viewer’s mind. The same principle applies to your company tagline.

Matchless Design

A seasoned firm will create matchless designs that will outsmart your rivals. The first thing such a firm will do will design a unique company logo with a short and crisp tagline identifying your brand identity. Remember the first thing users notice is the logo on your website and then they read any information contained in your site. Ensure that the company you hire gives the right flavor to your logo.

Meaningful Images

Images are not integrated on your website solely for embellishing purposes. Each of the images used have a meaningful purpose to serve. Pictures and graphics used on your promotional materials like flyers, brochures and of course your website should carry some meaning. The content of the site as well as the images should scream out your selling propositions. Only rich content and no significant images will make your website and your brand lose its spirit. Images along with content will help you reinforce your brand message. website design company

Gets your SEO Right!

You will outshine as a brand only when a graphic design firm offers white hat SEO techniques to improve your online presence. There is no use of impressive designs if the content is not optimized for the search engines. Professional designers will design easy navigation bars that generates user-friendliness, thus attracting more traffic to your site. Designing call to action buttons also proves effective. Your company logo design and message gets best visibility on the internet with legitimate SEO tactics. It has been estimated that more than 80 percent of the users make use of the web for buying products or services. Therefore, online visibility is a significant aspect of your promotional strategy.

Being recognized as a brand is imperative so that customers keep coming back to your website and there are possibilities of repeat business.

A GUIDE TO TYPES OF INDIAN WEDDING INVITATION CARDS

At a time when e-invites are ruling the roost, Indian wedding invitation cards still cling to parchment and mirror work. In fact, Indian wedding invitation cards are being reinvented and are very much in demand because they are unique, quaint and quite rare. It is no exaggeration to say that marriage invites are a matter of pride and honor for many families! Many couples select antique designs and send the elaborately printed cards to their friends and relatives far away.

These days, many Indian families living abroad hold wedding ceremonies outside India, or they rush to India for the ceremony. In such cases, it is important to plan for and print the invitation card ahead of time.
There are two ways in which marriage invites may be designed and printed. The first option is to approach a traditional wedding invitation printing company and get the card printed from them. However, if you live outside India or are looking for a good variety of designs to choose from, this option may not suit your needs. The second alternative is to opt for online wedding invitation card suppliers that specialize in Indian wedding cards. It is important to buy from specialists because traditional Indian wedding cards are steeped in religious and cultural significance. No one can design and create Indian wedding cards better than those who have ample experience doing it.

Indian wedding invitations may be divided into various broad categories:
Religious wedding invitations: Specific designs, colors and styles are preferred by people belonging to different communities. Therefore, there are different invitation cards for the Hindu wedding, the Sikh wedding, the Muslim wedding and so on. However, whether the cards are for a Muslim Nikaah or for the Sikh Anand Karjat, one may expect intricate designs and beautiful ornaments on the wedding card itself. In fact, vibrant colors, traditional designs and rich decoration are a vital and inseparable part of Indian marriage invites. Wedding Cards Design

Interfaith wedding invitations: These wedding cards are becoming more popular with the passage of time as inter-faith marriages are quite new for India. Some of the designs are delightful and quite non-conventional.

Themed invitation cards: Since the Indian wedding is steeped in age old traditions and practices, it is only natural that many people choose to buy themed invitation cards. The scroll invitation card is an example. Here, the marriage invite is made to resemble a royal scroll, reminding one of the messages that were sent out by royalty in the past. Graphic Designer

Once the wedding invitation design is in place, it is necessary to arrive at the right words and present these words beautifully. Indian wedding invitations generally mention the lineage of the bride and the groom. Cards may also carry religious verses or the image of deities. In fact, these are the very elements that make up the ‘Indianness’ of the cards. Therefore, these elements cannot be overlooked.

When designing Indian wedding invitations, one must not lose sight of the textures, colors, designs and decorations that make up the Indian look. It is also necessary to design matching envelopes for the cards. As they say, God is in the details and one cannot miss the details when designing these beautiful cards.

MAKING WEDDING CARDS AND WEDDING STATIONERY

Most of us look forward to our wedding day, that one special day where we could finally seal our love with a significant order in a covenant. A wedding marks both the beginning and the end of ones chapter in life. It is the beginning of ones married life and a joyful life with a family of his or her own. At the same time, weddings also mark the end of your “single” life, the kind of life when you are only responsible for yourself. Once you already tied the knot, you are already responsible not only to your husband or wife but to your future kids and eventually the family that you will soon have.

If a couple’s wedding is this important to their lives then it could be worth celebrating with either an intimate circle of friends or with everyone. This is the reason why more and more couples are giving special attention and financial allocation to their wedding. For many of us, a wedding is something that should be very special. We should give ample time and effort for its preparation in order to make sure that everything would be perfect, memorable and would work as planned. However, not all of us have enough resources to have everything under our control. For one, not all of us could afford having a wedding planner or organizer to have all of our concerns taken cared of. wedding card design

If this is the case, then what could be the best solution for couples who would still want to have a memorable and orderly wedding while they are still on a tight budget? Is there any clear cut formula for a perfect wedding minus the hefty price tag and paying for a wedding planner to do it for you? Well, apparently there is. We all know that a good or at least a memorable wedding is composed of mainly two things. When everyone who played a significant part in your life is present and when everything would proceed as planned. In order to achieve these, there are only two important things that you would need, the wedding card and the wedding stationery.

The wedding card is the modern-day substitute for the oh-so-lavish wedding invitations. Let’s face it, not all of us could afford the elegance and the details that come with wedding invitations. This is the reason why more and more couple would opt to use the simple yet equally adequate wedding card. Wedding card is the more convenient alternative for a wedding invitation. Although it is devoid of all the details and elegance that comes with wedding invitations, it still serves its purpose, nonetheless. Many people would even prefer to receive wedding cards over wedding invitations simply because it is hand and it goes straight to the point. Wedding cards are indeed a real time-saver.

Another important wedding stuff that should not be neglected and should in fact go to our priority list is the wedding stationery. For those of you who haven’t heard about wedding stationery, it is a set of paper sized according to purpose but equally carry the same template design as the wedding card. It organizes the wedding and would normally include the wedding program, place cards and the likes. Now, having known the wedding cards and wedding stationery surely gave you an idea on how should you handle your upcoming wedding perfectly. stationery designer

BEST LOGO DESIGN COMPANY FOR A CREATIVE LOGO

If you want to have a creative logo for your business, first of all, get some logo inspiration by looking at concepts from successful brands. It will definitely help you a lot. In the present era, a plethora of choice are available so might prove crucial for you to find the right designer for your specific needs. This guide will help you to choose the best logo design company for a creative logo.

Tips to keep in mind to get the most wonderful designer for yourself –
A Thorough Design Process – Ask the company if they have a thorough design process? Well, there doesn’t exist a typical time frame as the need of every client is different.
Experience – Previous identity projects will give you a proper idea about the skills level of designer. A strong portfolio is the best indicator that may help you in choosing the right company.
Positive Testimonials – Check out if the company got positive testimonials from past clients. Also, don’t forget to check the testimonial validity that can be done by looking for a web address or emailing the company.
A strong portfolio – Try to find out how strong is their portfolio. Check the logos designed by the company for all clients.
Great Customer Service – How the company communicates with you? Do the company respond to your emails quickly? Trustworthiness, strong communication skills are all vital with great customer service.
Confidentiality – Last but not least, this is another important factor to consider while hiring a logo design company in India. A reputed graphic design company cannot divulge critical information about one company to another in any way.
The logo design looks very simple and inexpensive task but you should not take it so leniently. The factors that I have discussed help you in choosing the perfect logo design company in Delhi.

How a Graphic Design Company Can Help Your Business

The advent of the internet has made ecommerce more accessible to the average consumer, which is great for businesses who are savvy enough to have an established web presence. But, the market is getting competitive, and the fight for customers is intensifying. This is where a graphic design company comes in. A graphic design firm can take your business’s web portal and transform it into a vibrant, captivating point of attraction and sale for your products and services – and can help you gain a competitive edge over your peers. Here is how.
Having a presence on the internet really means one thing: having an effective, eye-catching, informative website that appeals to a wide range of customers. You can take advantage of social media, and have a stellar product or service online. But, unless you have an appealing website, all of it will be in vain. This is the key principle behind ecommerce website design. Your website needs to be functional, but it also needs to be visually appealing – otherwise, it will not attract and keep customers.

Graphic Design

A design company can first and foremost design your general layout for your website. Many people think that graphic design is all about making cool-looking logos and pictures. While that is a part of it, it is not the entire story. A graphic designer can take your concept for what your web page should look like and design a layout that incorporates your content, links, and graphics into one cohesive presentation. If you design a layout and then have a designer just create random images, the result can look disjointed. A graphic design company can and should handle your layout from top to bottom, and from start to finish.
From there, a design firm can get into the meat and potatoes of creating attractive graphics. The most important graphic, arguably, for any website is your logo. A picture is worth a thousand words; a logo is worth a lot more. It represents your company at a glance and brands you instantly. In this competitive world, an unattractive or bland logo can be the key difference between success in getting a customer and failure. It really does matter, and a good graphic design service can help with that.

You can also use graphic design for other purposes that may not seem like they will be used very often. You would be surprised. For example, photo retouching may not seem like a major job, but it can be – especially if your service depends on high-quality professional photographs of products or of personnel, including you. Many graphic designers are also skilled in editing photographs to present the best image possible. This is definitely a service that could come in handy for your website in the near future. wedding card design
Finally, a graphic designer can craft those items that are integral to the success of your site: advertisements. You will need to promote your website through graphic ads, even with the advent of Google’s AdWords program, and a graphic design company can do that for you.
In fact, a graphics company can do a lot of things. The best way to find out for sure is to ask a company for a list of services offered. Let them help you – and help your website look sharp.
If you have a website, then you absolutely must know about ecommerce website design. It is the key to a successful, attractive, and engaging website – and could very well be the difference between a site that draws people in and one that pushes people away with an unaesthetic appearance. If you want to know more about getting the best look and feel for your site, visit Miami graphic design company now.